A SAMPLE OF MY WORK
Projects that Achieved Results
WEBSITE RELAUNCH YIELDS 6X SESSIONS OVER 10 MONTHS
Developed website layout and user navigation. Wrote content to maximize SEO and tested for efficacy. Integrated website with CRM and marketing campaigns.
EBOOK CAMPAIGN GROWS SALES PIPELINE
Built quarterly eBook campaign including content development, copywriting and social media that helped increase top-of-funnel leads by 179%.
BLOG POSTS INCREASE LEADS BY 30%
Created content calendar and wrote blog posts, white papers and news releases. Created content through research and copywriting. Aligned thought leadership with corporate capabilities and maximized SEO results (through May 2018).
SALES INCENTIVE ACHIEVES 5:1 ROI
Designed a top performer incentive which was published by Campaign Asia. The incentive program ROI was 5-to-1, and the media attention resulted in several web leads and a request for proposal from a luxury automotive brand.
Writing, Research and Design Examples
THE BRAND HANDBOOK
Wrote and designed the company brand handbook as part of the Vision and Values launch; key to employee on-boarding and vendor compliance.
CASE STUDIES BOOKLET
Researched and wrote case studies for a digital campaign as well as content on the website. Included in the toolkit for sales people and on-boarding new hires.
Translated a highly technical, 30-page booklet into a customer-oriented, benefits-focused brochure that differentiated the product in the industry.
Wrote and designed a solution overview brochure to highlight the many features and benefits of a robust employee engagement software tool.
BEHAVIOURAL ECONOMICS WHITE PAPER
Combating the Hidden Costs of Conduct Risk with Behavioural Economics. Researched and wrote a paper targeted at financial institutions that are at risk for employees’ poor internal decisions and practices, with recommendations to change behaviours.
EMPLOYEE RECOGNITION WHITE PAPER
Why Formalise Your Employee Recognition Program. Researched and wrote a paper targeted at organisation leaders and HR teams for understanding the benefits and practical application of an employee engagement program.