PROJECT SAMPLE SUMMARIES
LIVE-ONLINE WEBCAST SERIES
Engaged 2,953 individuals across 1,715 organisations with a monthly webcast strategy, supported by email and social media outreach, that delivered a consistent brand approach.
BRAND AWARENESS CAMPAIGN
Grew monthly social media impressions from 629 to 42,312 through four-month campaign comprised of LinkedIn ads, landing pages and a free downloadable booklet.
WEBSITE REDESIGN AND RELAUNCH
Increased website sessions by 600% through redesigned navigation, new content and revised search engine optimisation.
DIGITAL EBOOK CAMPAIGN
Increased top-of-funnel leads by 179% by creating a quarterly eBook campaign supported by social media posts.
LEAD GENERATION THROUGH BLOG POSTS
Increased new leads by 30% through developing a content calendar that included writing blog posts, white papers and news releases that positioned the organisation as a thought leader.
SALES INCENTIVE ACHIEVES 5:1 ROI
Designed a top performer incentive that achieved an ROI of 5-to-1 for the luxury automotive brand client, and the media attention resulted in several web leads and a request for proposal.
PROJECT SAMPLES FOR DOWNLOAD
Writing, Research and Design Projects