PROJECT SAMPLE SUMMARIES
LIVE-ONLINE WEBCAST SERIES
Engaged 2,953 individuals across 1,715 organisations with a monthly webcast strategy, supported by email and social media outreach, that delivered a consistent brand approach.
BRAND AWARENESS CAMPAIGN
Grew monthly social media impressions from 629 to 42,312 through four-month campaign comprised of LinkedIn ads, landing pages and a free downloadable booklet.
https://www.franklincovey.com.au/thankyou/
WEBSITE REDESIGN AND RELAUNCH
Increased website sessions by 600% through redesigned navigation, new content and revised search engine optimisation.
DIGITAL EBOOK CAMPAIGN
Increased top-of-funnel leads by 179% by creating a quarterly eBook campaign supported by social media posts.
LEAD GENERATION THROUGH BLOG POSTS
Increased new leads by 30% through developing a content calendar that included writing blog posts, white papers and news releases that positioned the organisation as a thought leader.
SALES INCENTIVE ACHIEVES 5:1 ROI
Designed a top performer incentive that achieved an ROI of 5-to-1 for the luxury automotive brand client, and the media attention resulted in several web leads and a request for proposal.
www.campaignasia.com/article/vintage-sidecars-and-m-on-the-bund-incentive-trip-to-shanghai/442923
PROJECT SAMPLES FOR DOWNLOAD
Writing, Research and Design Projects
THE BRAND HANDBOOK
Wrote and designed the company brand handbook as part of the Vision and Values launch; key to employee on-boarding and vendor compliance.
CASE STUDIES BOOKLET
Researched and wrote case studies for a digital campaign as well as content on the website. Included in the toolkit for sales people and on-boarding new hires.
PRODUCT BROCHURE
Translated a highly technical, 30-page booklet into a customer-oriented, benefits-focused brochure that differentiated the product in the industry.
CORPORATE INTRO VIDEO
Wrote the script and storyboard for a short animated video to introduce the company to new prospects and casual website visitors.
SOLUTION BROCHURE
Wrote and designed a solution overview brochure to highlight the many features and benefits of a robust employee engagement software tool.
BEHAVIOURAL ECONOMICS WHITE PAPER
Combating the Hidden Costs of Conduct Risk with Behavioural Economics. Researched and wrote a paper targeted at financial institutions that are at risk for employees’ poor internal decisions and practices, with recommendations to change behaviours.
EMPLOYEE RECOGNITION WHITE PAPER
Why Formalise Your Employee Recognition Program. Researched and wrote a paper targeted at organisation leaders and HR teams for understanding the benefits and practical application of an employee engagement program.
SALES TEAM ENGAGEMENT EBOOK
Wrote and designed an eBook targeted at sales leaders for understanding their sales teams’ obstacles to achieving goals and how to overcome them.