A SAMPLE OF MY WORK

Projects that Achieved Results

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WEBSITE RELAUNCH YIELDS 6X SESSIONS OVER 10 MONTHS

Developed website layout and user navigation. Wrote content to maximize SEO and tested for efficacy. Integrated website with CRM and marketing campaigns. 

www.energyexemplar.com

EBOOK CAMPAIGN GROWS SALES PIPELINE

Built quarterly eBook campaign including content development, copywriting and social media that helped increase top-of-funnel leads by 179%.

www.energyexemplar.com/resources/#white-papers

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BLOG POSTS INCREASE LEADS BY 30%

Created content calendar and wrote blog posts, white papers and news releases. Created content through research and copywriting. Aligned thought leadership with corporate capabilities and maximized SEO results (through May 2018).​

www.biworldwide.com.au/insights/

SALES INCENTIVE ACHIEVES 5:1 ROI

Designed a top performer incentive which was published by Campaign Asia. The incentive program ROI was 5-to-1, and the media attention resulted in several web leads and a request for proposal from a luxury automotive brand.

www.campaignasia.com/article/vintage-sidecars-and-m-on-the-bund-incentive-trip-to-shanghai/442923

 

Writing, Research and Design Examples

THE BRAND HANDBOOK

Wrote and designed the company brand handbook as part of the Vision and Values launch; key to employee on-boarding and vendor compliance.

CASE STUDIES BOOKLET

Researched and wrote case studies for a digital campaign as well as content on the website. Included in the toolkit for sales people and on-boarding new hires.

PRODUCT BROCHURE

Translated a highly technical, 30-page booklet into a customer-oriented, benefits-focused brochure that differentiated the product in the industry.

CORPORATE INTRO VIDEO

Wrote the script and storyboard for a short animated video to introduce the company to new prospects and casual website visitors.

SOLUTION BROCHURE

Wrote and designed a solution overview brochure to highlight the many features and benefits of a robust employee engagement software tool.

BEHAVIOURAL ECONOMICS WHITE PAPER

Combating the Hidden Costs of Conduct Risk with Behavioural Economics. Researched and wrote a paper targeted at financial institutions that are at risk for employees’ poor internal decisions and practices, with recommendations to change behaviours.

EMPLOYEE RECOGNITION WHITE PAPER

Why Formalise Your Employee Recognition Program. Researched and wrote a paper targeted at organisation leaders and HR teams for understanding the benefits and practical application of an employee engagement program.

SALES TEAM ENGAGEMENT EBOOK

Wrote and designed an eBook targeted at sales leaders for understanding their sales teams’ obstacles to achieving goals and how to overcome them.

 

©2020 by Tricia Mikolai.