Born with a pen in my hand, my passion for writing has continuously driven me to expand my knowledge, experience and relationships. With a strong marketing background and diverse communication skills, I’m confident in the creative ideas and successful solutions I offer. Keep exploring this site to learn more about me and reach out directly with any questions.
To use my creativity and communication talents to bring people together to achieve a common goal.
From strategic planning to tactical execution in marketing and communications, Tricia has developed a successful career working with employee and B2B audiences across the automotive, financial, FMCG, healthcare, manufacturing and technology industries.
Tricia was most recently the Global Marketing Communications Leader at Energy Exemplar, where she rebuilt the marketing communications plan and delivered a number of successful programs both regionally and worldwide. Her work included an update to the brand, a new website, relaunching the annual user conferences, creating product collateral and driving prospect engagement with multiple digital campaigns.
Prior to that, Tricia spent more than 12 years with BI Worldwide in several roles across both the US and Australia. Her first six years were in Minnesota working in the Healthcare Division as an Account Supervisor. In this role, she designed employee engagement and sales performance programs for more than 30 clients which yielded over $50M in annual recurring revenue. Tricia then took a secondment opportunity in Melbourne which grew into the permanent Director of Solution Design and Delivery position.
As a leader in the organization, she helped grow the Oceania market by designing employee and sales performance programs, developing a team of account managers and creating thought-leadership content to support marketing. As a result of these achievements, she was promoted to the Managing Director of the region where she led the business development, marketing, events, account management and operations teams. In particular, Tricia’s work in reorganising the company resulted in its first profitable year in three fiscal cycles.
Before her tenure with BI, Tricia was the US Marketing Manager for Diagnostic Group, LLC, where she developed and executed the strategic marketing plans for three product brands. She successfully worked with cross-functional teams across Denmark and Germany to launch new products and was instrumental in securing FDA approval on products going to market in the US.
Tricia currently serves on the WOW FM 100.5 Board of Directors and volunteers to help small businesses across Adelaide's western suburbs with their marketing plans. She is a member of the North West Business Alliance and also serves on the editorial panel of the CX Focus magazine.
Originally from Minnesota, Tricia earned her Bachelor's degree in English, with honours, and her Master's degree in Business Communication from the University of St. Thomas in St. Paul.